Ajaya diamond partners with Al Ali

By A Staff Reporter,Kathmandu, Feb. 7: International diamond brand of Ajaya has entered into a commercial partnership with the renowned Dubai-based conglomerate, Al Ali Group. 

"This landmark partnership, formalised through the signing of a Memorandum of Understanding (MOU) on Tuesday, aims to push Ajaya into the global market while fostering joint ventures in Nepal's thriving tourism industry," said the company in a statement.  

Yaqoob Al Ali, Executive Chairman of Al Ali Group, and Rakesh Kumar Adukia of Ajaya signed the MoU, combining their expertise and investments to expedite Ajaya's global market presence. 

Adukia expressed optimism about the partnership, and said, "Ajaya, introduced by a Nepali expert, aspires not only to flourish domestically but to make its mark on the global stage. Partnering with Al Ali Group brings together investment and expertise, paving the way for its rapid global establishment." 

According to him, the MoU signifies a shared vision to attract foreign investment in Nepal's burgeoning hospitality sector, recognised as a highly appealing destination for global investors. Al Ali Group and Ajaya plan to pool resources for joint investments in Nepal's tourism sector in the days to come. 

Al Ali emphasised the group's keen interest in Nepal's tourism potential. "We see a significant potential in Nepal's tourism sector. Al Ali Group wishes to collaborate in tourism and hospitality in Nepal, leveraging our extensive experience in the field. The MoU has made us very enthusiastic," He said.