For Meaningful Success

Most of us grow up believing that meaning is something to be uncovered. We assume that if we search long enough through work, relationships, or self-reflection, we’ll eventually stumble upon a calling that explains everything. This belief is so ingrained that people often wait years for purpose to arrive, hoping it will reveal itself like buried treasure.

In their upcoming book, How to Live a Meaningful Life, Bill Burnett and Dave Evans (professors at Stanford) challenge this assumption. They argue that meaning isn’t found; it’s designed. It is not a hidden truth waiting to be discovered but a creative process we actively shape. “We can’t think our way into a meaningful life,” they write. “We must build our way into it.” Instead of waiting for clarity, we are invited to treat our lives as design projects—messy, experimental, and generative. As they put it, “A well-designed life is constantly creative, productive, changing, evolving, and always has the possibility of surprise.”

The reason this perspective matters is visible everywhere around us. Many people have achieved what they set out to accomplish—secure jobs, family stability, financial comfort—and yet feel hollow inside. Career success has not necessarily translated into a sense of purpose. One executive captured this dilemma perfectly when she said, “I’ve climbed the ladder, but I’m not sure the wall it’s leaning on is the right one.” Beneath the surface of outward achievement lies a quiet unease. Success alone doesn’t generate significance.

Psychologists have shown that meaning is not just a nice-to-have, but it is vital for mental health and resilience. Without it, we are prone to burnout, cynicism, and despair. With it, even difficulty can feel purposeful. Burnett and Evans make a provocative claim: Meaning lives in the granular present, not in some far-off destination. “It’s in how you greet your barista, how you pause before a sunset, how you show up to the hard conversation,” they remind us. A meaningful life is not earned through grand gestures. It is constructed through moment-making.

This call to design meaning is especially urgent today. The pandemic fractured routines and left many revaluating their choices. Technology continues to accelerate life, while communities feel fragmented. The “first half of life,” the authors note, has become all-consuming and transactional, with people equating busyness with purpose. In such a world, waiting passively for clarity isn’t enough. Meaning will not appear in a single revelation. It must be cultivated.

The book emphasises five design mindsets for meaning-making: curiosity, reframing, radical collaboration, awareness of process, and bias to action. Each turns the pursuit of meaning from an abstract quest into a practical practice. Curiosity invites us to notice beauty and follow sparks of interest. Reframing challenges assumptions like “I need to find my one true calling” and replaces them with “There are many lives I could live—let me prototype them.” Prototyping is about trying small experiments rather than leaping into drastic changes. Collaboration means we invite others into the process, allowing friends, mentors, and communities to help shape our journey.

Consider Mark, a corporate lawyer who felt drained by litigation work. Instead of quitting outright, he experimented by teaching a night class in business ethics. To his surprise, the experience rekindled energy and revealed a sense of contribution he hadn’t felt in years. Within a year, he transitioned into academia full-time, where his work now feels aligned with his values. Or take Elena, a retired engineer who struggled with identity loss after leaving her firm. For months, she drifted, feeling invisible. But when she reframed retirement as a blank canvas rather than an ending, she began experimenting. She joined a local makerspace, mentoring young inventors. Through these small prototypes, she rebuilt a sense of relevance and purpose. “I didn’t find meaning,” she said. “I made it.”

The most liberating shift in Burnett and Evans’s work is the move from waiting to building. Instead of anxiously hoping that life will reveal its purpose, we can pick up the tools of design and start creating. “You can’t know where you’re going until you know where you are,” they remind us. Meaning begins in the present moment with the job you have, the relationships you hold, the constraints and opportunities around you. From here, you can experiment, evolve, and continually shape your life.

This perspective doesn’t make life easier. It doesn’t eliminate uncertainty or guarantee instant clarity. But it transforms the way we engage with meaning. Rather than treating it as a hidden prize, we approach it as an ongoing practice that is creative, iterative, and endlessly renewable. In that sense, living a meaningful life is not about finding answers once and for all. It is about embracing the process, trusting that with each prototype, each reframing, and each act of curiosity, we are shaping lives that feel vital, resilient, and deeply our own. 

-Psychology Today