By A Staff Reporter, Kathmandu, June 7: The Embassy of the Republic of Korea in Nepal organised the 2026 K-Vive Festival: “Glow and Taste” on Saturday at Chhaya Centre in Kathmandu.
The event brought together eight local K-beauty shops and top distributors, six restaurants of the Korean Restaurant Association in Kathmandu and three key South Korean institutions in Nepal, which play distinct roles in international cooperation, agricultural development, and migrant worker management; KOICA, KOPIA & EPS Centre.
On the occasion, Ambassador of the Republic of Korea to Nepal Taeyoung Park highlighted the festival as a meaningful platform for Korean beauty (K-Beauty) demonstrations and noted that festivals have become a vibrant cultural bridge, empowering the younger generation to reconnect with global trends while celebrating their own identity.
He also emphasised the growing popularity of Korean culture in Nepal, including Korean Pop, Korean dramas, and Korean cuisine.
The festival was organised as part of the K-Vibe Festival, an immersive cultural event hosted by the South Korean Ministry of Culture, Sports, and Tourism, and the Korea Tourism Organisation. It is designed to celebrate and promote the Korean Wave globally.
The Embassy of the Republic of Korea in Nepal actively drives vibrant people-to-people exchanges and deep cultural cooperation through a variety of engaging initiatives every year.
The 2026 K-Vibe Festival: ‘Glow and Taste’ marked another successful chapter in the vibrant cultural partnership between Korea and Nepal, further strengthening ties through beauty, tradition, and shared appreciation of culture.
The event was well publicised and successfully drew an attendance of approximately 2,300 individuals, bringing together members of the general public, key stakeholders, and media personnel.