We all know someone, perhaps a family member, a friend, or even ourselves, who struggles to resist unhealthy food or who finds it difficult to quit smoking, drinking, or using drugs. In daily life, these behaviours are often judged harshly. Society tends to view such struggles as moral failings and labels those affected as lacking self-discipline or willpower. In contrast, people who demonstrate strong self-control are admired and take pride in their ability to resist temptation. Therefore, willpower in popular value and in a clinical setting is a matter of psychology and ethics.
Do we truly possess the ability to make moral choices? Recent findings in neuroscience have challenged this traditional view. One of the most famous studies, the Libet experiment (1983), suggested that our brains show activity associated with a decision before we are consciously aware of making it.
This has led some scientists and philosophers to argue that free will may be an illusion. They propose that our choices are shaped by factors beyond our control: our genetic makeup, epigenetic influences from before birth, and the broader historical and geographical circumstances into which we are born.
Self-control relies on intact executive function circuits, especially in the medial prefrontal cortex. The anterior cingulate cortex (ACC) is particularly important; it helps monitor conflict, allocate effort, detect errors, and regulate impulses. Brain imaging studies consistently show ACC activity during tasks that require suppressing impulses, like the Stroop test or delay discounting tasks.
The ACC helps you to detect conflicts (“I want this, but I shouldn’t”), suppress impulses, and stay on task when something is difficult. But there is a crucial point: The ACC is metabolically expensive tissue. It requires efficient glucose utilization, intact insulin signalling, and low levels of inflammatory interference to function optimally.
The pancreas synthesises and secretes insulin to regulate the metabolism of tissue fuels, primarily carbohydrates, in the liver, muscle, and fat tissues. Insulin functions by binding to receptors on the cell surface, stimulating tissues to utilise glucose as the main energy source and to store excess glucose as glycogen and fat for future energy needs in storage tissues. In obese or elderly individuals, insulin sensitivity decreases in most tissues. The pancreas compensates by producing more insulin to meet normal metabolism.
This condition, known as insulin resistance, is a common clinical issue in these populations. It can lead to diabetes and is also a risk factor for heart disease, hypertension, neurodegenerative disorders, and certain common cancers. Additionally, insulin receptors are widely present in the brain, particularly in the frontal areas associated with decision-making. This role of insulin is distinct from its metabolic function.
Neuroimaging findings have revealed associations between insulin resistance and reduced gray matter volume in frontal regions, including areas involved in executive control. Additional research shows altered functional connectivity within these same networks among individuals with obesity and aging.
Obesity is not simply excess weight; it is often accompanied by chronic low-grade inflammation. Fat tissue, particularly abdominal fat, releases inflammatory signalling molecules into circulation. Aging is also accompanied by a similar chronic inflammation.
The ACC not only suppresses impulses but also assesses if the effort is justified. When this brain area works well, people can prioritise long-term objectives over short-term rewards. However, metabolic stress might disrupt this balance. People with insulin resistance tend to favour immediate rewards more in behavioural tests. Although psychology attributes this to reward sensitivity or habitual behaviour, physiological factors might influence the situation. The feeling of "I know what I do, but I just can't" may partly result from limited neural resources rather than a lack of willpower.
From this perspective, what we label as “poor self-control” may not originate primarily in personality, but in physiology. When insulin resistance, chronic inflammation, and metabolic dysregulation alter frontal brain networks, especially those involved in conflict monitoring and effort allocation, self-regulation becomes biologically harder. This reframing does not eliminate responsibility; it clarifies constraints. It suggests that strengthening willpower may require more than motivational advice or cognitive strategies.
Improving insulin sensitivity, reducing inflammatory load, restoring sleep, and stabilising metabolic health may enhance the neural capacity for inhibition and long-term decision-making. Therapeutically, this shifts the focus from moral correction to biological optimization. In some cases, repairing the body may be a prerequisite for repairing habits.
-Psychology Today