Krishna Sapkota
Kathmandu,
Dec 9 : Worldwide fever
of the FIFA World Cup 2022 is at its peak with the quarter-finals taking place
later tonight. The entire world is zoomed into the globe’s considerably the
most popular sports event. The captivating global event, which takes place once
in four years, is not only presenting football but a multi-verse euphoria.
Qatar – the host
country, the first one to do so in the Gulf region, of the global sporting
conclave is offering more than just soccer.
The multi-cultural delights offered by the Middle East country in the event have imparted a message of advancing global diversity in unity. As argued, the gastronomic delights along with a high-class hospitality and offering of diverse cuisines to the foreign dignitaries have added cultural values to the World Cup. With this, Qatar has grabbed maiden golden opportunity to promote its food cuisine, culture and tradition across the globe.
Though the
Himalayan nation Nepal is not partaking in any the tournament under-way in
Qatar, it may be a proud moment to know that a Nepali national has become a
centre of attraction in the 2022 FIFA World Cup. It is not however related to
any genre of the sport of football but for a promising leadership in offering
cuisine to the foreign dignitaries.
Binod Baral, a
London-based Nepali chef and food researcher is leading a team that has already
served dignitaries, from Turkish President Recep Tayyip Erdogan to American
actor Morgan Freeman and British football legend David Beckham during many
games of the ongoing World Cup. And, he is preparing to serve many more
dignitaries in the games that are to follow until the final on coming December
18.
Binod and his
team came to Qatar two months ago to undertake food research and take over the
important responsibility of developing the menu for dignitaries. “We initiated
a preliminary research to identify the most favourite and frequent consuming
dishes in Qatar,” he said.
“It gave us some insightful findings that helped take empirical decisions and put them into action. Our team decided to focus our services, mainly around three food items, first Qatari cuisine, second Indian cuisine (most preferred) and third western food considering attendees from diverse cultures, traditions and tastes,” Binod shared.
Originally from
Pokhara city of Nepal, Binod is heading research and development department and
innovation kitchen at the World’s Best Gourmet Entertainment Group, (DO &
CO International), an Austria-based multi-national company.
The company was awarded the contract for carrying out food research and developing menu as well as catering cuisine services to the distinguished guests and attendees of the event. The official website of the company www.doco.com states that the company having three business segments – airlines catering, international event catering and restaurants is now providing its services for 76 airlines across the world.
Talking to the
Rastriya Samachar Samiti (RSS), Binod said, “Qatar Airlines which is an
official airline partner of the 2022 FIFA World Cup is one of the
service-recipients of our company”. He further shared that he was handling
around 1,100 staffs, including 550 kitchen staffs in the company to deliver
food service throughout the global event.
After conducting
the research, the team members had received training on Qatari dishes and
flavour from Chef Aisha Al-Tamimi, a distinguished personality of Qatar who has
also been serving cuisine to the crew members and passengers of the Qatar
Airlines, Binod narrated.
Her engagement as a trainer was how the host country was putting efforts to serve delicacies to the dignitaries being careful of their tastes and local Qatari flavor. It was also how to translate the research findings to action taking into consideration different tastes of the special guests.
“Then after, our
team started preparing dishes. It also involved the process of dish
preparation, development and workshop. The workshop included different set of
activities such as how to present the food products, examine the taste and
receive feedback for improvements”, he said while explaining rigorous research
and development procedure.
“The menu was
finalized only after the designated representatives of the Qatar government and
the World Cup approved the quality and taste of the food products,” Binod said,
adding that, “Being cognizant to the host country’s priority to promote local
food and flavour, we had also placed focus to use local products such as local
chicken, vegetables, beef and spices”.
“We were pre informed
of the arrivals of VVIPs/VIPs/foreign dignitaries in the football tournaments.
Acting on the information, our team prepared the cuisine accordingly and took
the items to the stadium through chiller vans after maintaining locally and
internationally-stipulated standards,” Binod explained.
He noted that
they developed a country-specific menu and food items accordingly for the
VVIPs/VIPs on the pre-scheduled date of their tournaments featuring their
nations.
“For instance, our team developed a menu and served fish and chips as British favourite dish when England or other European countries were featured in the tournament.
Likewise, we
prepared Tagine with Cous Cous when Morocco was playing the tournament. For the
dignitaries from Argentina or Brazil, we had served them with one of the best
beef. We developed a menu of Saudi Arabia national dish Kabsa for Saudi Royals
and other VVIPs/VIPs”, he informed.
After completing
all security screening process, our team serve the food to the dignitaries. “We
served foods and beverages to number of dignitaries, including Saudi Arabia
Royal family members, Turkish President Erdogan, Indian Vice-President Jagdeep
Dhankhar, American actor Morgan Freeman, British football legend David Beckham,
and Arsenal football club manager Arsene Wenger in the opening ceremony of the
World Cup on 20 November 2022,” Binod shared.
Binod is an
established name in the culinary world as spice pundit and has so far earned
his fame as ‘more than a chef’. In his twenty plus years of career in the
culinary world, he has donned several hats from that of a writer, a charity
worker, a food researcher, a food consultant, an entrepreneur, founder of many
social causes, Goodwill and Brand Ambassador of product and organisations to name
few.
He is a Global
Goodwill Ambassador of UK nominated by Global Goodwill Ambassador (GGA) and a
Co-Founder of MOMO & ROTI in London. He is also the Brand Ambassador of
Gurkha Beer and is an advisor to Support Nepal UK, a charity-based organization
registered with Charity Commission of England
(https://www.supportnepaluk.org/about/).
“Food connects
people, culture and country. Through my multiple engagements with this
conviction, I am working to connect Nepal with the United Kingdom and rest of
the world through cuisine, culture and philanthropy”, he said. Very indeed, he
is promoting Nepal in the globe through food diplomacy.
All in all, ‘Binod is
born in Nepal, made in Great Britain Chef". As a recognized spice pundit,
he is not only offering cuisine to the dignitaries in the FIFA World Cup but
also expanding gastronomic delights in a multi-cultural milieu. (RSS)