TikTok partners with NTB

By A Staff Reporter,Kathmandu, Aug. 21: TikTok and the Nepal Tourism Board (NTB) jointly announced a partnership with the aim of promoting Nepal’s extraordinary landscapes, cultural heritage, and adventure experiences to a global audience on Tuesday. 

The initiative centres on #LifetimeExperiences, a creator-led campaign featuring a dedicated in-app experience designed to help travellers discover the country's must-see destinations and hidden gems.

NTB and TikTok will collaborate with both local and globally renowned travel creators, inviting and supporting them to explore Nepal and document their journeys through captivating short-form videos that showcase the country's beauty and culture to audience worldwide. 

Throughout the campaign, creators will publish content on TikTok, celebrating Nepal's rich natural beauty and vibrant cultural heritage.

NTB will host the visiting creators in Nepal, coordinating in-country travel, hospitality, and expert guidance to ensure meaningful access to destinations and communities across the Kathmandu Valley and beyond. NTB will also invite notable public figures, artists, and cultural ambassadors to participate in the campaign events, amplifying Nepal's message to travellers at home and abroad.

Deepak Raj Joshi, Chief Executive Officer of the Nepal Tourism Board, said, "This partnership marks an exciting new chapter in how we share Nepal’s story with the world. By combining TikTok’s global reach with our country's immersive and transformative experiences, we are confident this initiative will inspire more travellers to choose Nepal for their next destination."

Ferdous Mottakin, Head of Public Policy and Government Relations, South Asia at TikTok, added, "As a platform for discovery, TikTok is where a global community comes to find travel inspiration and authentic recommendations for their next adventure. Nepal offers some of the most awe-inspiring natural landscapes and cultural encounters on the planet, and we are excited to partner with NTB to showcase the country's nature, cultural heritage, and warm hospitality to the world."