Newspapers Must Adapt To Changing Milieu

Because of the internet and online media, newspapers are at risk of becoming obsolete. Online news and social networking sites are useful for those who want to quickly access news, opinions, and information about various events and services. The advancement of smartphone technology has made it simpler for readers and consumers to obtain information, which has indeed posed a problem for the print media sector. The ease with which information and reading material may be accessed through the internet may be the greatest danger to print media. People are becoming more reliant on the internet, and this tendency is accelerating. Several newspapers throughout the world have lost their readership due to their inability to keep up with changing times. Minister for Communication and Information Technology, Gyanendra Bahadur Karki, the other day, aired the aforementioned views while addressing the 57th anniversary of this daily, the nation's oldest English broadsheet. He advised the newspaper's editorial staff and the Gorkhapatra Corporation management that the corporation's publications must keep themselves updated to the requirements of the changing times. 

Because we live in an era of internet-based online media, magazine and newspaper publishers must change to meet the wants and desires of their readers. The minister's generous suggestion has indeed profound significance. Many newspapers throughout the globe have struggled to stay in business as readers and subscribers have shifted to internet media. However, other analysts feel that newspapers, especially national newspapers with a good news offering and larger network, may still thrive in this era of internet-fueled media cacophony. Bigger names in the newspaper industry, such as The New York Times, The Washington Post, The Guardian, and The Times, have continued to print their papers, proving that papers can survive the onslaught of online media by expanding their reach and investing in revolutionising their contents and coverage. Addressing readers' demands and preferences has assisted them in overcoming survival hazards.

Newspapers such as The Rising Nepal, which has been published regularly for the last 58 years, may continue to print for many years if they adapt to changing circumstances. The administration of the oldest broadsheet English daily has provided every aid in order to ensure its existence. Many see the Rising Nepal as a school of English language journalism that has produced many senior journalists with great ethics, a professional conscience, and a devotion to the profession. Despite skeptics, state-owned media such as The Rising Nepal and other publications of the Gorkhapatra Corporation have a great chance of remain in print for years. They must not engage in sensitisation of their content in order to attract more readers, but must instead keep to disseminating the factual information about any occurrence impartially. This is where publications of the Gorkhapatra Corporation differentiate themselves from other privately-owned print media and online news websites and portals.

Having said that, it is also true that in order to reach a larger readership, a newspaper must use internet platforms. It can compete with others if it has a strong online presence. Even in these days of fierce rivalry among online media, publications of the Gorkhapatra Corporation, including this daily, may take comfort in the knowledge that it has already implemented strategies to assist it adapt to changing times.